Today was a pretty typical day in the office. I worked on some PA scripts and donation requests for the most part. Just before I was about to leave my mentor came to me and asked me to brainstorm some ideas for renaming the deck we have in our arena. Last year the deck was called the “Frickers Above the Rim Deck”, notably sponsored by Frickers. This year Frickers was not willing to spend as much with Wright State as they did before so that meant their name had to be taken off of the deck.
Initially I thought Brandon was joking to ask me to brainstorm for a new name because he mentioned that his boss’ idea might have already won. The names that were being thrown around sounded very cheesy and I didn’t think they were good. They did come from the Associate Athletic Director of Marketing so that was a little surprising. Not more than 10 minutes of brainstorming I came up with renaming the deck, “The Pack Bar & Grill”. In those 10 minutes I also came up with some marketing ideas focusing around the name. The mascot of Wright State is a Raider, which is represented by a Wolf. Wolves travel in packs, hence, “The Pack”. I thought this was great because we could promote coming to the deck in packs. This could mean we have group specials on drinks and things of that nature. This was quickly shut down as far as my marketing ideas because Brandon said I was going to deep into it.
**Update**
In the end my name was pitched to the powers that be and the deck was renamed, “The Pack Bar & Grill”
Initially I thought Brandon was joking to ask me to brainstorm for a new name because he mentioned that his boss’ idea might have already won. The names that were being thrown around sounded very cheesy and I didn’t think they were good. They did come from the Associate Athletic Director of Marketing so that was a little surprising. Not more than 10 minutes of brainstorming I came up with renaming the deck, “The Pack Bar & Grill”. In those 10 minutes I also came up with some marketing ideas focusing around the name. The mascot of Wright State is a Raider, which is represented by a Wolf. Wolves travel in packs, hence, “The Pack”. I thought this was great because we could promote coming to the deck in packs. This could mean we have group specials on drinks and things of that nature. This was quickly shut down as far as my marketing ideas because Brandon said I was going to deep into it.
**Update**
In the end my name was pitched to the powers that be and the deck was renamed, “The Pack Bar & Grill”